Marketing, PR and Image Making

This is a complete do-it-yourself guide to marketing and the music industry.

• Create marketing plans for music business that really work.
• Understand marketing, PR and image making in terms relevant to the music industry today.
• Includes templates, forms, documents and examples to create perfect music marketing plans.

Music Marketing, PR and Image Making allows students to take a hands-on approach to creating their own music business marketing plan, while looking at the history of marketing, market research, developing a marketing mix and creating dynamic publicity kits. All of this is done with a specific focus on the music industry marketing environment in Australia and New Zealand today.

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